Eddm postcards – New Program From USPS – Every door direct mailing
The USPS now has a program called Every Door Direct Mailng (EDDM) and if you’re not taking advantage of it, you should be. This program was designed with small business in mind and it’s helping small business owners who are taking advantage of it. I’m going to get straight to the point on this because you NEED to be taking advantage of this for any local marketing you do. It will blow your marketing out of the water because its so easy and so affordable.
This is what you need to know about EDDM:
No database required
No need for a mailing list
It’s a fraction of the cost at about 17.5 per piece mailed
GET EDDM Quote NOW
SUPER affordable marketing that can easily be consistentThe USPS now has a program called Every Door Direct Mailng (EDDM) and if you’re not taking advantage of it, you should be. This program was designed with small business in mind and it’s helping small business owners who are taking advantage of it. I’m going to get straight to the point on this because you NEED to be taking advantage of this for any local marketing you do. It will blow your marketing out of the water because its so easy and so affordable.
This is what you need to know about EDDM:
No database required
No need for a mailing list
It’s a fraction of the cost at about 14.5 per piece mailed
SUPER affordable marketing that can easily be consistent
Makes sending out postcards cheap…cheap…cheap!!!
You can mail up to 5000 pieces per day
This program makes canvasing a neighborhood so practical and can open the floodgates of business for you, if you’re consistent with it. In the book The Millionaire Real Estate Agent by Gary Keller, he discusses the importance of marketing no less than 12-24 times per year to anyone you want to remember you, the ideal is 33 marketing touches per year. At .45 cents per piece, a postcard marketing campaign adds up quickly.
To do a small mailing of 200 postcards sent out first class is $90, bulk rate is about $56, compared to about $30 to mail via EDDM. Note: I highly recommend Gary’s book for any small business owner looking to ramp up and understand the basics of small business marketing. Realtors(R) serve as great examples of marketing strategies for small business.)
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