What is every door direct mail from USPS?
Every Door Direct Mail is a new program that was designed to help small to medium level businesses by the USPS. EDDM program enable your business to send postcards, brochure or any other advertisements to a target audience. You even do not need to purchase a mailing list or print specific addresses list to market through USPS EDDM. And also you do not have to print the addresses on every mail piece as USPS do not require that. Every Door Direct Mail from the U.S. Postal Service has enables you can reach every home, every address, every time and to help to find more customers for your business. Postage on Direct Mail Piece is as low as 17.5¢ per piece. Every door direct mail program is the most cost effective way to market your business. Every Door Direct Mail Postcards ( EDDM Retail) are idal for all small kind of business that want to market to their local area or in the neighborhood. Every Door Direct Mail Postcards are great choice for many busineeses but there are specific businesses who are best suited like : a Grand Openings, Coupons, Real Estate, Home Services and Retail Business.
How to Qualify For Every Door Direct Mail?
There are certain guidelines by USPS that need to be followed to qualify for EDDM marketing.
Every Door Direct Mail can be used with a wide range of formats, from oversize postcards to fliers. Mailing permits are not required, and at a postage cost of 16 cents per piece, Every Door Direct Mail is a cost-effective way to place coupons, menus and promotional calendars into the hands of customers and prospective customers, the USPS says. "With Every Door Direct Mail, you can saturate an entire neighborhood with your message and have it directly in the homes and hands of your chosen audience," Reblin said.
Is Every Door Direct mail for You?
If you are catering to any kind of geographic-based direct marketing, you can consider a new program from the United States Postal Service. It’s called Every Door Direct Mail (EDDM). The program allows you to reach every customer in specific neighborhoods even without needing to have their names or addresses. Best of all, what’s the cost? As little as 17.5 cents per piece on postage. Indeed EDDM mail piece is larger than average mail piece and may cost you somewhat little more to print, but for the savings in postage, it can be worth it. Since the oversize of the postcard causes these direct mail pieces to stand out and deliver your message clear and loud .Every Door Direct Mail has tremendous opportunity to reach new locations without a doubt plue you can experiment with new, creative solutions. For the right campaigns, this can be a highly cost-effective way to grow your sales and client base. Talk to us about how this program can work for BEST for you!
What is the minimum or maximum you can send with EDDM Retail mailing?
USPS has set a minimum and maximum daily limit for direct mail delivery. The minimum number of pieces required is the number of active deliveries on a single carrier route, but not less than 200. The maximumis 5,000 per Post Office, per day. There’s also a limit of five 5-Digit ZIP Codes per EDDM Retail mailing.
Do I need any USPS Permits for Mailing service?
No, USPS postage permits or annual fees are required with EDDM Retail, but program registration with USPS is required (FREE). As USPS is marketing Every Door Direct mail Program as cheap and convenient so it is hassle proof.
What is the postage rate for EDDM Retail?
It is only 17.5 cents per direct mail piece.
How is postage paid?
Paying for direct mail program is very simple, payment must be made directly to the local retail Post Office at the time of deposit using a check or money order made out to “Postmaster” or “Postal Service” in the amount of the postage for your EDDM Retail.
Who can I mail?
You can mail to all homes and businesses in a mailing route using Every Door Direct Mail. Each zip code is comprised of many different routes. Each of these routes contain approximately 300-600 homes and businesses. This way you can saturate an area to market to.
Is it good idea to print at Home Printer?
Well, you can print EDDM card at home at a much higher cost but we don't recommend that you try to print EDDM on your home printer because the paper stock required is too thick. Additionally the cost of toner is very expensive, and the quality will not be the same as if it was printed by a commercial printing company. We are offering discounted print rates to help customers take advantage of this new program.
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