Why use EDDM when there are other Ways for Promotion

Yes, this is obvious question that comes to mind as why Every door direct mail from USPS? Don't we have other options? Yes you have lots of options to choose from to name a few they are

• TV Ads
• News paper ads
• Pamphlets
• Booklets
• Banner
• Radio Ads

And all other sorts of ways to advertise. These advertising methods cater to general public and the response if very poor. More over they are very expensive not every one can use them. Their return on investment is also not good. 

In 2001, keeping in mind the difficulties of these advertising methods and the high cost,USPS has introduced a very low, High ROI programme called Every door direct mail, now more popularly known as EDDM. EDDM has become very popular in no time. Every door direct mail from USPS is the simplest form of advertising, is less expensive and does not need your time and you can just focus on what you are good at i.e. looking after your business.

EDDM reaches every door every time, the delivery is sure. The message on the eddm postcard is loud and clear as it can have huge sizes to select from. Besides one can use graphics, coupon code, discount code to attract customers.

One more speciality of EDDM is that with this you can FOCUS a particular group based on interest, gender, age, political preference etc, so that you know that you target only those persons who might become your clients.

Given so much flexibility and ease of use, eddm certainly has become the number one choice to market in neighborhood. Every door direct mail is the cheapest way of marketing in the current marketing scenario with great return on investment than other traditional methods of marketing.

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