Benefits of using EDDM?
Every Door Direct Mail (EDDM) is a service offered by the USPS designed to help small businesses market themselves to their local community. You don't need specific names or addresses; you just need to know the zip code of any neighborhoods you want to contact. It's an affordable way to expand a company's reach.This program is available for every carrier route in the United States which is why it is called Every Door Direct Mail.
With the Printery you don't need an expensive list, a costly postage permit, and you can target every single door in your neighborhood. That's the beauty of the simplified Every Door Direct Mail (EDDM) service by USPS. At an astounding 16 cents per postcard, it gives small businesses the chance to promote their products and services without all the cost and hassle that you typically associate with direct mail marketing. You don't even need a mailing address.
This is a great service to offer your clients that are looking for a local marketing campaign. Few of the many benefits that EDDM has over traditional mailing are listed as below:
Small Business Price
With EDDM you can mail your postcards and flyers for just 16 cents. Compare that to traditional direct mailer campaigns that cost an average of 75 cents per piece for the smallest and most basic mailer promotion.
Bigger Postcard Sizes
The amazingly low price of 17.5 cents per piece is applied to ANY size of mailer. As long as you keep within the postal size guidelines, you can send 8.5x11 postcards and larger for big impact postcards that stand-out in your customers mailbox. And conveys your message loud and clear. Bigger size offers lot of information to be posted to clients.
No Postage Permit Needed
Normally when sending traditional direct mail campaigns, you would need an active postal permit. This permit can cost as much as $450 just to open an account. With EDDM, you don't need one. USPS provides a special USPS/EDDM Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM mailers are mailed separately from the mass of "circulars" that people are not always fond of.
No Mailing List Needed
Instead of printing names and addresses, EDDM utilizes a "simplified addressing" format that targets local postal customers in a radius of up to 5 miles. And because you no longer need to print names and addresses, you can forget all the typical ink-jet printing and labeling hassles.
Short-Run Mailing Campaigns
There is a 5,000 piece maximum per day, per post office but the minimum quantity to qualify is just 200 print pieces. So you can test your neighborhood before going full.
Achievement from EDDM
Promote sales and events
Announce grand openings
Send coupons and special offers
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