What is Every Door Direct Mail?

Q:What is Every Door Direct Mail?
A:Every Door Direct Mail (EDDM) is a new program by the USPS that allows retail businesses to mail at 17.5 cents per postcard. Not only can you mail postcards, but you can also mail catalogs, brochures, samples, or anything else. You can mail anything as long as it meets "commercial flat" size requirements.

Q:How many pieces of mail can I have sent out using EDDM?
A:With Every Door Direct Mail you can send out as little as 200 Postcards in a neighborhood. You can also send out up to 5,000 Postcards while using the Every Door Direct Mail – Retail® service.

Q:What is the difference in Every Door Direct Mail and EDDM Retail®?
A:With EDDM Retail® you can send up to 5,000 Postcards in 1 day and not have to purchase a postage permit. This is the best way if your business is on a budget you can always send another up to 5,000 Postcard delivery in another nearby area the next day.

With EDDM you can deliver over 5,000 Postcards in a single day but you will then need to get a Mailing Permit and instead of bringing your Postcards to any EDDM ready Post Office you will need to bring the to a LBMEU- a Local Business Entry Unit.


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Q:I want to target only Residential address can I do this?
A:Yes, Unlike the previous answer you can exclude businesses from getting your EDDM Postcard.

Q:Are there certain Postcard Sizes I can use like 4×6?
A:EDDM has very strict rules on the postcard sizes you can use for your Every Door Direct Mail campaign and 4×6 is not on that list. We have however listed the sizes that we have available that meet the requirements of the EDDM rules. These are 6.5?x9? 6.5?x12? 8?x6.5? 8?x10? 8.5?x11? 9?x11? 9?x12? and these actually more room for a great design and call to action.

Q:Who should use EDDM?
A:Every Door Direct Mail (EDDM) lets your business send promotional mail without having to buy and maintain a mailing list. It is less expensive to produce and less expensive to mail because the postage is far below the first class and even some bulk mail or standard rates. EDDM can be used for small local mailings in certain parts of town or regional mailings throughout an entire zip code town or county.

Q:Where do I find the routes?
A:Every Door Direct Mail (EDDM) lets your business send promotional mail without having to buy and maintain a mailing list. It is less expensive to produce and less expensive to mail because the postage is far below the first class and even some bulk mail or standard rates. EDDM can be used for small local mailings in certain parts of town or regional mailings throughout an entire zip code town or county.

Q:Am I required to have a permit?
A:No permit required! We handle it all.

Q:Will my EDDM mailing be delivered to every home, apartment, business, and PO Box?
A:The Every Door Direct Mail Program requires that all residential addresses within a carrier route be delivered by USPS Letter Carriers; however, you may choose not to include businesses or PO boxes.

Q:What are the size requirements for EDDM?
A:The USPS has certain size requirements in order to pass for the EDDM Program. The below sizes qualify for the Every Door Direct Mail program.

Standard Mail® flats must have the following characteristics
Be more than 10.5" long OR 6.125" high OR .25" thick.
NOT be more than 15" long OR 12" high OR .75" thick.
Each piece must weigh less than 15.994 ounces.
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